Are you looking to create a go-to-market strategy to introduce your new product/service to market or take your existing product/service to a new market?

CREO Go-to-Market Strategy Course helps you craft a plan to identify your ideal customers, align your messaging, and prepare your product for launch; allowing you to satisfy market needs. 

Creopreneurship is key to unlocking your potential as an aspiring entrepreneur and is only attainable through our unique gamified microlearning frameworks.
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By the end of this course, you will be empowered to:

Group of entrepreneurs pointing at a screen
  1. Define a Go-To-Market (GTM) strategy, strategy plan, and marketing plan.
  2. Analyse the components of a GTM strategy.
  3. Identify common GTM strategies.
  4. Draft a framework for a GTM strategy implementation.
  5. Understand the value of channels in marketing, sales and distribution and calculate channel margins.
  6. Analyse the difference between sales funnel and marketing funnel.
  7. Build your sales pipeline.
  8. Evaluate your MMP: beyond MVP and early adopters.
  9. Learn about customer expectations and how to create a user-centred support.
  10. Evaluate key performance indicators (KPIs) for effective GTM strategies.
  11. Analyse GTM strategies for start-ups.
  12. Analyse growth strategies for scale-ups and established companies.
  13. Analyse case studies of successful and failed GTM strategies.
  14. Learn how to analyse risk and mitigate it.

What is included?

  • 19 Learning Units
  • 15 min daily
  • Total Duration: 4 hrs
  • Real-World Case Studies
  • PDF Summary
  • CREO Worksheet Template
  • Certificate of Completion
  • Community Access
  • Your Own Social Profile
  • Lifetime Platform Access
  • 19 Learning Units
  • 15 min daily
  • Total Duration: 4 hrs
  • Real-World Case Studies
  • PDF Summary
  • CREO Worksheet Template
  • Certificate of Completion
  • Community Access
  • Your Own Social Profile
  • Lifetime Platform Access
We believe education should be informative and FUN. This is why we use interactive microlearning that you can access at your own pace. Learn about our learning philosophy here.

Frequently Asked Questions

Is the course time-consuming?

The course is structured into 15-min learning units. Learning should be fun, engaging, easily consumed, and accessible. Our courses are not time-consuming but are meant for the committed learner!

How can I access my courses?
Our courses are designed for you to access anytime and anywhere. This is why we launched our new CREO Incubator phone apps! You can access the courses on the web or via our apps.
Will I get to meet other learners with similar aspirations?
You will get the chance to belong to a community of Creopreneurs! This will help you practice meaningful networking and exchange creative and innovative ideas for your future businesses. You get out what you put in!
Why should I enrol in CREO's course specifically?
CREO adopts a unique learning approach that comprises gamification and microlearning nuggets. Our courses contain social learning with practical case studies and simulations to deliver optimal educational value and high community engagement, enabling accessible and equitable education.