👉 S is for Substitute.
What materials or resources can you substitute or
swap to improve the product or create a new one?
We can substitute the peanut with almonds; now
we’ve got almond butter!
👉 C is for Combine.
Can we combine this product with another one to
create something new?
Peanut butter + jam = raspberry-flavoured peanut
butter.
Isn’t that what Jaffa cakes are all about? Put
that orange with chocolate on the biscuit (pardon me, cake!), and there you go!
👉 A is for Adapt.
Could we adapt or readjust this product?
Imagine adding more water to peanut butter,
diluting the fats.
Now, you have a healthier version of peanut butter!
👉 M is for Modify.
What can we modify?
Imagine a massive family-size pack or a smaller
one suited for travel!
Now, more people can enjoy peanut butter at a better
value.
👉 P is for Put to another use.
Could we use this product some other way, perhaps
in another industry?
Imagine using peanut butter as shaving cream…
oops, not the most fun use. You get the idea, though!
👉 E is for Eliminate.
Could we eliminate an ingredient or simplify this
product?
Imagine eliminating the peanut butter and using
the jar to store nuts or eliminating the butter and selling peanuts themselves!
👉 R is for Reverse.
Could we reorganise/reverse-engineer this product
to make it more effective?
Imagine the peanut butter jar opens upside down.
How cool would this packaging be? Not so practical, though!
The SCAMPER could be put to different uses. For
example, to:
- innovate in your products/services
- streamline your internal operations
- come up with new marketing material
- unlock a creative block
- repurpose content
- solve a problem and come up with multiple solutions
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