As an entrepreneur, creating a compelling pitch
deck is crucial to secure funding from investors. However, with so much
information to include, how do you make sure that your pitch deck grabs
investors' attention and convinces them to invest in your business? The key is
to tell a clear and compelling story quickly.
According to research, investors only spend an average of 3 minutes and 44 seconds reading a pitch deck, which means you have to be concise, focused, and engaging to make an impact.
Be a storyteller
Investors are interested in the story behind your business. They want to know why you started it, what problem you are trying to solve, and how you plan to do it. So, make sure your pitch deck tells a compelling story. Use a narrative structure to guide your audience through your presentation and keep them engaged. Begin with a hook that grabs their attention, and then provide an overview of your business, market opportunity, and traction.
Be quick and clear
Remember that you only have a few minutes to make an impression, so be quick and clear in your messaging. Use bullet points, charts, and graphics to convey your key points. Avoid using jargon or technical terms that might confuse your audience. Make sure your pitch deck is easy to read, visually appealing, and professional.
Include a "Why me and Why now" slide
According to data from DocSend, a document-sharing platform for businesses, 61.6% of successful pitch decks included a "Why me and Why now" slide. This slide should explain why you are uniquely qualified to solve the problem you are addressing and why this is the right time to do it. It should also highlight any relevant experience, skills, or achievements that make you and your team the right fit for the job.
Choose the right time to send your deck
Timing is everything when it comes to sending your pitch deck. According to research, the best months to send your deck are March, October, and November, while the worst months are July and August (summer holidays) and January and February (post-holiday slump). However, don't let this discourage you from sending your deck during these periods. If you have a compelling story and a strong value proposition, you can still stand out from the crowd.
Address potential concerns or objections
Investors will likely have questions or concerns about your business, so it's important to address them in your pitch deck. Anticipate potential objections or criticisms and provide evidence or explanations to address them. This can help build trust and credibility with investors and show that you have thought through potential challenges. It's better to address these concerns upfront than to leave them unaddressed and create doubts in the investor's mind. By acknowledging and addressing potential concerns, you can show that you have a realistic understanding of your business and the market opportunity.
In conclusion, creating a compelling pitch deck is a crucial step in securing funding from investors. To make an impact in a short amount of time, be a storyteller, be quick and clear, and include a "Why me and Why now" slide. Also, consider the timing of sending your deck, but don't let it hold you back. If you can tell a compelling story and demonstrate a strong value proposition, investors will take notice, regardless of the timing.
With the right tools and guidance, you can create a pitch deck that tells a clear and compelling story and convinces investors to invest in your business.
If you're interested in learning more about creating effective pitch decks, this course is for you!