Crafting Email Newsletters That Will Grow Your Customer Base

Jun 7 / Derek Goodman

Can You Make Email Marketing Work For You?

If you run a business and you want to grow your customer base, you now have many online marketing strategies at your disposal. In addition to building a professional, SEO-optimised website and establishing a solid presence on various social media channels, a well-crafted email newsletter will help you reach and engage your target market.

Here, we’ll explain how you can make email marketing work for you.


How Newsletters Promote Business Growth

 

Email marketing has proven to be a highly effective method to promote your business. By sending regular email newsletters to your existing roster of clients and your social media followers, you’ll get more engagement, leading to customer retention and, ultimately, sales. Keep your subscribers informed by sharing news about your latest products, promotions, giveaways, sales and discounts, and offer them helpful tips, how-tos and tutorials, videos, or any other informative content that will keep them wanting to know more about your business. They may even recommend your company to their friends, family, and colleagues. 

 

How to Write an Effective Newsletter

 

Your email marketing content should provide value to the reader and will significantly depend on what kind of products or services you offer. First, come up with a great subject line to get your email opened. Then, personalise your newsletter and make it relevant to your target audience. If you’re looking to reach different customer segments, modify your newsletter and send a different version to each segment, demographic, or cohort in your mailing list. You can edit a template using an online tool that lets you add text, graphics, pictures and drawings to your newsletter, underline content and change fonts to catch your readers’ attention. 


How to Increase Your Readership


Increasing your readership means growing your mailing list. And with an increasing number of people using their mobile devices to read their emails, you need to make sure that your newsletter is optimised for smartphones and tablets. Be consistent in your layout and design, and keep your logo, contact information, and call to action clearly displayed. Highlight your main points and use sub-headers or bullet lists so that people scanning your email quickly get an idea of what it’s about, and make it visually engaging so that they’ll want to read more. Adding an email-sharing link or button to your newsletter will let your readers quickly spread the word about your business to their friends and relatives.

 

How to Find Great Content Writers

 

If you run a business, chances are you’re too busy to spend time writing engaging and unique content to deliver to your subscribers regularly. Thankfully, you can find freelance email marketers and email marketing writing services that will craft newsletters and blog posts for your company. An experienced copywriter will keep your readers engaged with informative, thoughtful emails. Consider hiring a freelancer or a company who will also create a social media calendar for your posts and emails, run A/B tests, and analyse key engagement metrics like open rate, click-through rate, conversion rate, and bounce rate. You can also look for guest bloggers on websites you enjoy visiting and ask them if they’d like to contribute to your email marketing efforts either as a one-off or as a regular guest.

 

Email newsletters that keep your subscribers informed and engaged have a great return on investment. So take time to create personalised content that offers value to your customers, or hire professionals to manage your social media calendar. Your business will benefit from this advertising strategy.   

 

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